Deal Maker's Resource Center 

How to:

Buy a Business - Sell a Business - Value a Business 

Investigate a Business - Build Business Value
Finance a Business Acquisition - Broker a Business 

Resources based upon experience gained and lessons learned in selling over 2,000 businesses

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Your Money Back 

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Ted Burbank, 


Home          Our Catalog

Attention Business Owners - Learn How you Can: 

Dramatically Increase the

Value of Your Business 

and Then Turn it into CASH


Scores of books have been written on making small businesses more profitable but, until now, essentially 
None on How to Make a Private Business MORE VALUABLE.


 Special Discount for the entire month of March 2013 ONLY! 



This book and software combo
Reveals the Secrets to 

Selling a Business for Big Money -

Even in a Poor Economy 

Why do some businesses sell for big money while most do not? 
Clue: It's not always how much money they made! 

  • Thinking of selling your business?  
    Don't let a slow economy hold you back

    Use the little known information this book and software reveals and take advantage of the Unique Opportunity that a poor economy presents to enable you to build value and increase earnings. 

    The six reasons why a down economy intensifies the demand for and value of small and mid size private businesses are all explained starting on page 89 of the book.

    This unique book and software combo provides straight forward immediate, short and long term strategies and tips that can add Thousands if not Millions to your wealth through the increased value of your business. 

    This Information Package will put you in charge of Your Company's Value so you can "Leave in Style with a Big Pile and a Bigger Smile"

    What other business owners have 
    accomplished with this information

    • A New England printer increased the value of his company by $1,700,000 in the ten months before selling his business using just one technique illustrated in this book.

    • A young woman wished to sell the company she founded while in college five years earlier.  She had an offer for $165,000 and thought she could do better.  The information in the book and software convinced her she was right and she refused the offer. 
      After implementing a couple of the book’s Wealth Building Tips she sold her business 14 months later for a cool $1,000,000.

    •  The elderly owners of a small retail chain decided to implement the changes necessary to make their business attractive to a different type of buyer. Eighteen months later they sold, with an increase in their valuation of $4,000,000, for CASH even though their income statement and balance sheet were essentially unchanged.

    We want you to be able to achieve similar results with your business

          Where are you in the Life Cycle of Your Business?

Click on the above picture for a larger, more readable image

If you've been in business for awhile you have witnessed this unfortunate dynamic all too many times.  Don't let yourself fall into the traps that have robbed so many business owners of the value they had struggled to build in their businesses.

I decided to  follow one of the wealth building tips in Ted’s book Wealth Building Exit Strategies. 
The tip*  illustrated how I could both;  
       1) increase the value of my business and 
       2) add to my earnings while I prepared the business for  sale.

The results: I increased the value of my business by a bit more than two million dollars and made an extra two hundred thousand dollars during the time it took to sell it.

 As Ted says that’s how to 
"Leave in Style with a Pile"

Ken Nelson, Marshfield, MA 

*This tip is found on pg 72 of Wealth Building Exit Strategies

This combination of book and software provides you both the tools and the secrets that reveal how to:  

Ø Dramatically increase your business’s Value, and, when the time is right, 
exit your business with the Biggest Check of Your Life!

Ø Capitalize upon the dynamic principle that can cause the value of businesses with earnings of $100,000 to range from a hundred thousand dollars to More Than Two Million Dollars!  Hard to believe but it’s true and the Chapter beginning on page 55 shows how you can put this  extraordinary dynamic to work for you.

Learn how to dramatically increase your business’s value without showing any more profit  

But first you need to 

Understand the Secret Rules to Building and Obtaining 
Maximum Value from a Private Business 

Why do most business owners fail to realize any significant value from their business?  Lack of planning - no exit strategy or lack of an exit strategy that takes into account the unique rules to the game of building value and then selling and obtaining maximum value from a private company. The biggest reason of all we believe is not knowing the rules of the game.  You can play without knowing the rules but can you win?  

Our Wealth Building Exit Strategies Book and Software combination demystifies the unwritten rules and dynamics and allows you to be in total control of your company's value as you build value and prepare to exit. Written in "shirt sleeve" English to be understood by the non financial entrepreneur and financial professionals alike.  

The  information we provide is not a scholarly dissertation based upon theory but rather "Real World Marketplace Intelligence" based upon the lessons learned and the experience gained selling more than two thousand businesses.

Studies reveal the unsettling reality that a the majority (perhaps 75%) of all private businesses loose a dramatic amount of value in the few years prior to attempting a sale.  The overwhelming majority of once valuable businesses loose so much value that they end up being "Sold" for Liquidation Value of the Business's Assets only.  

The Software dramatically illustrates why your business may be worthless to one yet worth millions to another.

Chapter 5 tells you why and how to identify the buyers who will pay the most money and be the best operator for your business

A One Minute Quiz for Business Owners Only

Your Answers



1.  Is your business less enjoyable now than before?



2. Does your business challenge and excite you less than earlier?



3.  Do you think of selling your business more often now than you did previously?



4.  Do you find yourself complaining more lately?



5.  Has the business come between you and your loved ones?



6.  Has your business begun to level off or decline?



7.  Are you concerned you no longer have the stamina your business requires?



8.  Do you ask yourself "what would I do if I sold?"



9.  Do you often wonder "What is my business worth?"



10 Would you hesitate to personally guarantee a sizeable loan to grow your business?



Count your Yes answers and Click here to see how you scored.

The Book: 

Wealth Building Exit Strategies 

and  Succession Planning Tips

What you will learn:

“My business had never made more than $50,000 and had a total of $50,000 in equipment and inventory.  I was able to sell it for $497,000 thanks to the guidance and information Ted’s books and software provided.”

Gregory Scott, Johnston, RI

    ·   Straight forward immediate, short and long term strategies and changes that can add Thousands if not Millions to your wealth through the increased value of your business

    ·   Why a business may be worthless to one yet worth millions to another – find out why and how to identify the latter.

    ·   How one company, as part of their exit strategy, doubled their valuation in less than a year

    ·   As hard as it might be to initially believe; The dynamic principal that can cause the value of businesses with earnings of $100,000 to range from a hundred thousand dollars to MORE THAN TWO MILLION DOLLARS!

    ·   How you can dramatically increase your business’s value without showing more profit

    ·   Description of the four major types of small and mid size private companies acquirers plus how they think, what they will pay and why 

    ·   How to employ Public company strategies to dramatically increase the value of your business

    ·   Scores of Wealth Creation and Wealth Preservation Tips

    ·   How to keep the business in the family even when no family member is qualified or willing to replace the founder

    ·   Why a down economy may present the optimum time to sell your business.

    ·   Much, much more  

Take a page fromPublic Company CEO's play book and  learn how to Build Wealth as well as Profits 

Your primary focus, as owner of a Private company, is upon making money while a Public Company CEO’s chief concern is increasing the value of their company (as indicated by their stock price). Now, using this offer’s Software, you will be able to: 

·     Keep an eye on the value of your Private Company just as the Public Company CEOs do.  Monitor your progress as you increase your company's value and build wealth with your business  

·     Identify the profile of the type of buyer willing to pay you the Most Money

Click here to see the Table of Contents

Assure that you MAXIMIZE and OBTAIN 
the WEALTH that's LOCKED in your business

This book will show you how to employ Public company techniques to create extraordinary 
wealth with your business or franchise. 

Here are some of the topics the book covers.

  • Employ Public company strategies to dramatically increase the value of your business

  • How to avoid traps and mistakes that literally cost business owners hundreds of thousands in unrealized value

  • Non financial factors that impact your business’ value

  • How to increase your business’ value without increasing declared profits (besides re-casting or normalizing earnings)

  • Moves you can make to maximize your company’s value before you put it on the market - both short and long term

  • A complete and comprehensive description of the types of buyers in today’s marketplace and how they determine value.  

  • How to determine which type buyer will be best for your business and pay you the most money and how to avoid the rest

  • Ten reasons why selling a business is different from selling essentially anything else you can imagine and how to capitalize upon the differences.

  • An overview of the process a savvy business person employs to sell his/her business

Unlike Public Company CEOs who's Primary Focus is on Value

Private Business Owners are Primarily Concerned With Earnings.

This Book Shows You How You Can Dramatically Increase BOTH Earnings and Value

The Software:  

  • Successor Identification, 

  • Business Valuation and  

  • Transaction Structuring 

“Over the past seven years I have assisted scores of my business owner clients in first maximizing the value of their businesses and then selling them to the most appropriate acquirer by using Ted’s Wealth Building Exit Strategy principles.”

Mike Camerota, JD, Enfield, CT

The ONLY Business Valuation Software That Reflects the Realities of the Marketplace

Conventional  Business Valuations Do NOT Address 
the Amount of Cash you will Receive at the Closing Table 

Unique Rules and Environment

The rules and environment that govern the purchase and sale of private companies are unique.  A perfect example of this is the fact that the American Society of Appraisers  has assigned Private Businesses their own Definition of Fair Market Value (FMV) i.e. Price to be paid "under terms usual in the marketplace"  In other words, some component of seller financing instead of the way everything else is sold.  Everything, except a private business, is sold for "cash on the barrel head."  Why is the sale of a small business an exception? you ask. Because a company's "Goodwill" Value does not represent a solid bankable asset and therefore not an asset readily financed.  "What is Goodwill?" is a very common and often asked question.  What do you think it is?


It's not what you get - It's how you get it.  

Conventional valuations provide a probable price but ignore how the price will be paid.  An extreme example to illustrate the point - Price = 1 Million Dollars - Terms of Sale = $1 a day for a million days.  A typical business valuation will provide a price and totally ignore the probable terms.  Our software develops both Price and the Probable Terms.


The software calculates both a probable Price and likely Terms (price with seller financing) as well as the Fair Cash Value (FCV) for the business.  You need to know what the two values are before you decide to sell.  Most business owners would rather not offer financing to a buyer however, what if the Cash Value of the company is about the same as the probable down payment if terms were offered?   Additionally, won't the quality of the buyer you attract have a bearing on your willingness to offer financing?  For this and other reasons explained in the book, you will not put a price on the business when you "go to market."


Different Buyers will Pay Different Prices

There are essentially three classes of buyers active in the marketplace for small and mid-size Private businesses.  Each has its unique perspective and approach to determining a business's value.  The software calculates a Fair Cash Value and Fair Market Value for each class or type of buyer.  For example: a company we represented developed a valuation range for the three buyer types of $165,000, $450,000 and $750,000.  The best price the client could expect at that time was $450,000 but, if our recommendations were implemented to make the company attractive to the third class of buyer, the larger number could be realized.  Our client decided to implement the recommendations. Eighteen months later we sold the company for $1,000,000 even though company Earnings and Balance Sheet were essentially unchanged but the opportunity for future growth and earnings was well documented.  


The Software is Easy to Use

Our software has been designed to be used by the Non-Financial Entrepreneur (although you may decide to acquire it for use by your accountant or other trusted advisor) and it is very easy to use.  Simply enter numbers into a template and the software will automatically:

  • Develop a comprehensive financial analysis of your business designed to give you a view of your company from the outside in   (Your accountant would have to charge you much more than the cost of our program for this feature alone)

  • Illustrate the price and terms different types of buyers would be willing to pay today and why   

  • Show how much financing you would be expected to provide and, if you were to insist upon a cash price, what an all cash price might be  

  • Identify the best type of buyer to attract as well as the type(s) of buyers you should avoid.  

  • Transaction Structuring Model – Allows you to compute “what if” scenarios by changing down payments, interest rates or terms etc and calculate your ROI and Fairness Testing so you can get back to the negotiating table quickly

Don't let the ease of use fool you.  This is very powerful software and an exceptional tool that is highly valued and used by MBAs, CPAs and other financial professionals all over the world. With our software you'll be able to present your business in a most professional way, which by itself, can raise the value of your business and the price you can get for it.  


Sample Business Valuations and Transaction Structuring  

The sample business valuations will help you as you value your own company.  The samples include retail, service and manufacturing/distribution businesses representing small, medium and large private companies.  Having completed valuations to review facilitates a fast track understanding of this mysterious subject.  The combination of our book and the valuation examples will help you determine and, of equal if not more importance, grow the value of your business.  

It's not what you get but, more importantly, what you get to keep that is important and that's where the Transaction Structuring feature becomes important.  You and your financial advisors can test. various transaction structures for fairness and measure tax implications of various transaction structures.

Marketplace Intelligence

Understanding the motivations of the different types of buyers in the Marketplace for small and mid-size companies and, how they each determine value is key to maximizing your company's valuation.  The adage that "Different Buyers Pay Different Prices" and that "The Right Buyer will Pay the Best Price" applies to the Valuation of Your Business also.  Knowing how to prepare your company to be an attractive acquisition for your "Right Buyer" is a crucial  element in Maximizing Your Company's Value.

The book provides you with the Marketplace Intelligence and Information you need to develop the recommendations that will enable you to Maximize Your Company's Value ON YOUR OWN.

An Unfortunate Reality

Advisors to small and mid-size business owners, especially those with degrees in finance or business, are well schooled in "Wall Street" protocols and methods.  However, this excellent training does not prepare them for the marketplace realities that are found on "Main Street."  As a result you can almost be guaranteed that the type buyer they will choose to approach will be the wrong choice and the Valuation is inappropriate.  

This is especially true if your company has earnings between $250,000 and $1,000,000.  


The Results? 

Wrong Type Buyer #1 - You will be offered a low ball price, confidentiality is lost, key employees and customers are nervous and perhaps leave.  


Wrong Type Buyer #2 - Many entities tour your facility, show an interest, make offers that you are advised are inappropriate. You spend thousands on legal and accounting fees for deals that tank, eventually word gets out that your business is "On the Block" - See lost confidentiality above.


Wrong Valuation #1 - Appropriate buyer candidates are driven away by the Wall Street valuation - See above


Wrong Valuation #2 - Offers are rejected because they contain a component of seller financing or the Cash Offer is too low.


Great Idea

You may want to acquire the Wealth Building Exit Strategies Book and Software Package for use by your trusted advisor, CPA, MBA, Attorney or other members of your Exit Strategy Team.   

“My distribution business had $25,000 in assets and an operating loss of fifty thousand dollars.”  

“Much to the surprise of my accountant; I sold it for $575,000 in cash by following the principles in the book Wealth Building Exit Strategies.”

Franklin Parker, Venice, FL

Bonus - Free Book


We want you to have a copy of our book "The Complete Guide to Selling Your Business for the Most Money."  You cannot realize your company's increased valuation unless you sell it in the proper way to the correct buyer type.  


The "eye opening" information the book contains is essential information that you and your team of advisors really need before you enter the marketplace for Private Businesses. 


This $75.00 value is yours completely FREE with your order.


Additional Bonus - Free Software  - 

The companion software to the above book, a $125.00 Value, will also be sent to you Free of Charge.  We know that you will require the tools the CD contains as you and your advisors first prepare and then sell your business for the most money.  

On the CD are: Selling Aides - Buyer Profiling Matrix, Forms, Letters, Contracts, Worksheets and Checklists and a List of Buyers (Investor Group, Private Equity Groups) in the marketplace for Private companies. 


Why are we Giving You this Information Free of Charge?

First:  Because you and your advisors need to Understand Why the Overwhelming Majority of Businesses are SOLD at Liquidation Values if you are going to Cash the Biggest Check of Your Life

Second: To assure that you and your team do not fall into the traps that prevent most business owner's from realizing Premium Values for their Businesses

Third: Provide you with a Roadmap that leads to You Obtaining The Most Money for Your Business, Quickly and Quietly

Most Businesses are Not Sold! What a Tragedy!  Why is this so?  

The reasons are both simple and complex and can be summarized - Wrong Process and Improper Preparation.  We will shed the spotlight of reality on the problem and outline the solutions below.

First, let's summarize the rate of success in selling businesses by those doing the selling:


Success Rate  

Information Source

Business owners


Our survey of 200 business owners who attempted sale of their business on 
their own

Real estate brokers


Surveys conducted by Business Brokerage Press

Business brokers

14% to 25%

Surveys conducted by Business Brokerage Press

Franchise re-sales


Surveys by Quick Print magazine of more than 5,000 quick print franchises

Sold from Internet web site


Results published by the largest Business for Sale website (45,000 businesses listed for sale - 4,568 businesses sold)  

Investment bankers


Our M&A manager's experience as director of M&A activities for a major 
Wall Street firm

Business Selling System users


Our experience since transitioning to our Business Selling System over 
15 years ago

If large companies could be sold ninety plus percent of the time why couldn’t small and mid-size businesses enjoy similar success?  I wanted to find a way for us to become more effective helping people to buy or sell a private business.  The Book, "The Complete Guide to Selling Your Business fro the Most Money," is the cornerstone of our Business Selling System.  It took several years and a lot of persistence but the results were well worth it.  Our success and the success of those using our unique Business Selling System to sell a business improved to better than 90% In business, as in life, there are winners and losers.  We want to help you assure your place in the winner’s circle of life.  That is why we have developed the "Business Selling System."  

Our revolutionary process improved results to better than 90%!   

How did we do it?  (The short version)

Our Merger and Acquisition (M&A) division manager came to us from Merrill Lynch where he was vice president in charge of M&A activities for Private companies.  What we did was essentially modify the Wall Street process to one that was appropriate for selling smaller private companies.  The result was what we now call "The Business Selling System."  


The process employed by essentially everyone (business owners, franchisors, real estate and business brokers) attempting to sell, a business is based upon a Real Estate Model i.e.:   

List the business,


Advertise and create maximum exposure, attract buyers, obtain offer(s)


Prepare for a closing (inspections, title search etc) 



The secret to the Business Selling System's success is that it is based upon a Wall Street Model i.e.:

Determine optimum value, develop a profile of the ideal buyer and transaction structure, ratify timeliness of selling, 


Prepare company for sale and develop a marketing plan designed to attract ideal candidate, assemble due diligence materials 


Begin selling activities maintaining utmost confidentiality, attract appropriate buyer, negotiate contract terms, co-ordinate closing activities



Were your business a public company and selling the company or a division were under consideration, your first step would be for your board of directors to bring in your investment bankers (read business broker or business intermediary).  The company would probably have scores of attorneys and accountants on staff and they would eventually be drawn upon to draw documents and address taxation issues but the board of directors is not ready for that just yet.  The investment bankers are brought in because of their expertise in the marketplace and your board needs real-time market place information in order that intelligent decisions can be made (and shareholder lawsuits avoided).  The board needs to know, among other things:  

  • Identify acquirers active in the marketplace ranging from most appropriate to those to be avoided 

  • The range of company value by type of acquirer

  • Steps that could be implemented, long and short term, to enhance Company value

Armed with the investment banker's report the board can make informed decisions.  Based upon their view of what's in the Company's best interests they might decide to: 

  • Sell to the type buyer identified as willing to pay the optimum price and having the ability to bring the Company to a new level

  • Begin a "Roll Up" campaign to grow the Company through strategic acquisitions  

  • Not sell now but implement steps to enhance Company value for sale at a later date

  • Do nothing at all

  • Other

How to Use the Books and Software to 
Obtain the Most Benefits and Value 

"Ready Phase" 

"Are You Creating Wealth or 
Just Making Money?"

Wealth Building Exit Strategies for 
Owners of Small Businesses

The book and the software that comprises the Ready portion or Step One of the Wealth Building Exit Strategies are designed to provide you with the same information investment bankers provide their Public company clients. After completing your Step One review you will be in a position to Decide upon the course of action that will best serve your interests.  
Will it be:

  • It's time to sell, Conditions and the Price are right, 

  • Design and implement a Wealth Building Exit Strategy

  • Delay selling in order to increase value and/or attract a successor who will pay a better price and sell later, 

  • Not to sell and just keep going on

  • Liquidate and close it down

  • Other

Our experience is that approximately 60% of  the business owners will decide to sell and continue on the selling path.  The majority of the remaining 40% choose to delay selling in order to increase value and then sell.

Frequent Question - I own a relatively small business. Would the Business Selling System be appropriate for my use or would it be overkill?   

Answer - Certainly not overkill!  The majority of the more than two thousand businesses we sold using the Business Selling System process were Main Street businesses i.e.: Hardware stores, Printers, Florists, Restaurants etc.  What we have been able to do is to make the process used to sell the largest businesses appropriate when selling the smallest.

Step One provides you with the same quality 
pre-sale information Public companies expect and Private companies deserve

Benefits of the Ready Phase

As with any task, painting a house for example, the quality of the outcome is directly proportionate to the quality of the preparation.  Unfortunately, human nature is to forge ahead with the task and then, if all is not going as planned, read the instruction manual.  The Step One process is the crucial foundation upon which the successful sale of your business depends.  It is this foundational step that helped increase our effectiveness to more than 90% in selling our client's companies.  Remember it's Ready, Aim, Fire! not Fire, Aim, Ready!

  • Access experience gained in the sale of more than 2,000 private businesses without committing to sell by signing a 
    listing agreement

  • Learn how to identify the type of buyer willing to pay top dollar for your business and how to avoid the rest

  • Maximize value – Learn how to increase your company’s value without having to show more profit.  

  • Freedom to choose to sell on your own, with the help of a broker/intermediary or perhaps not sell at all


Selling, or buying, a Private business does not present a pretty picture. Most all who attempt it fail, even the professionals!  First, you need to know why this is so and; secondly, how make sure you are successful in selling your business or that of your client.  You need to know how to avoid the mistakes and traps that lay ahead ready to catch and destroy the uninformed business seller. 

The book is designed to walk you through the process one step at a time.  “Inch by inch it’s a cinch.”  Avoid the temptation to skip what may appear mundane and uninteresting segments.  Each piece is a link in the chain of events that must be completed if a successful sale (or any sale at all) is to be consummated.   Selling a business is not difficult once you understand that it is NOTHING like selling real estate or anything else for that matter.


If you own a relatively small company and want to cash in now and don't want to spend a lot of time preparing for sale; implementing a few of  the Tips (that do not take any time at all) found in the book could still easily add $100,000 to your valuation.  



If you own a larger company and are planning to exit your business in a year or more then you can add Millions to your Valuation with some preparation and effort as outlined in the books chapters.

Ready  Software:  


Successor Identification, Business Valuation and  
Transaction Structuring

This software has been designed to be used by the Non-Financial Entrepreneur (you may decide to acquire it for use by your accountant or other trusted advisor) and it is very easy to use.  Simply enter numbers into a template and the software will automatically:

  • Develop a comprehensive financial analysis of your business designed to give you a view of your company from the outside in   (Your accountant would have to charge you much more than the cost of our program for this feature alone)

  • Illustrate the price and terms different types of buyers would be willing to pay today and why   

  • Show how much financing you would be expected to provide and, if you were to insist upon a cash price, what an all cash price might be  

  • Identify the best type of buyer to attract as well as the type(s) of buyers you should avoid.  

  • Transaction Structuring Model – Allows you to compute “what if” scenarios by changing down payments, interest rates or terms etc and calculate your ROI and Fairness Testing so you can get back to the negotiating table quickly

Don't let the ease of use fool you.  This is very powerful software and an exceptional tool that is highly valued and used by MBAs, CPAs and other financial professionals all over the world. With our software you'll be able to present your business in a most professional way, which by itself, can raise the value of your business and the price you can get for it.  


Set, Go Book   FREE

"The Complete Guide to Selling Your Business for the Most Money"

including How to "Sell it Quickly but. . . 
Don't Let Anyone Know It's For Sale

When you are satisfied with the value your business has attained, and the amount of Cash to be on the Closing Table, it's time to Cash In - Leave in Style with a Pile!  The book provides a step by step road map illustrating how to overcome the personal, emotional and financial issues that make selling a business difficult and guides you through the process to the consummation of a successful sale.  

  • The book explains and walks you through the entire process one step at a time:

  • Identification of proper buyer candidates 

  • Learn the secrets to writing compelling ads designed to attract your ideal buyer 

  • Identify the best advertising mediums

  • Employ process designed to assured to maintain confidentiality 

  • Fielding inquiries, internet - telephone

  • Interviewing techniques used by the pros

  • How to insure you know all about your candidate before they know your identity

  • How to facilitate a non-binding offer without the deal going "legal" prematurely 

  • The proper sequence of the release of your sensitive business records and information 

  • How to handle your buyer's request to interview customers, vendors, lenders and employees and much more

    This is the only book of its kind.  
    There are a lot of books on the subject written by attorneys, accountants, brokers and others who have been involved in the game as technical advisors and therefore written from their technical point of view.  Unfortunately their experience is based upon the ineffective "Fire, Aim, Ready" process that has contributed to the disastrous end game results of so many business owners. The information they offer is valuable but will not provide you the "winning game plan" you need to score your touchdown. 

    Ted’s materials will provide you with the information you need and 
    must have before
    you attempt to 
    sell your business.”

    Donna Hill, Boulder, CO  

This is an excellent book for you to read even if you are planning to hire a broker/intermediary to sell your business

Reason - The insider information will allow you to determine the  business selling savvy of those you might interview.  Many brokers/intermediaries have excellent credentials but lack real world and the on the ground savvy required to sell small to medium size private business.  If you are a business broker click here to access information we developed just for you.


The Business Selling System software not only calculates the value of your business by type of buyer it also calculates the probable terms of sale i.e. usual buyer's down payment, the amount of financing from outside lenders and the amount of financing you may be requested to provide.  Armed with the tips contained in the book and the calculations provided by the software you now are able to make an informed decision as to how much if any seller financing you will be willing to offer.  


Set, Go Software -  FREE


Sell a Business - Tool Kit 



In addition to the Books and Buyer Identification and Business Valuation software you need the Sell a Business Tool Kit which includes:

  • Document Pack, all of the paperwork you’ll need to complete the buy/sell/transfer process all on CD-Rom ready for your customization.  

  • Selling Aides

  • Sample selling documents or Prospectus

  • List of Buyers

Document Pack

All the essential documents required to sell a business  ~ Forms, Letters, Contracts, Special Contingencies, Checklists and Closing Documents all ready to be used as is or customized by you.  All documents have been field tested in several thousand negotiations.  All documents are designed to protect you fully during and after negotiations are completed.  The Documents - (Important should you decide to sell on your own) 

Documents, checklists etc. are considered uninteresting and mundane by many.  We can assure you they are vitally important in many subtle and not so subtle ways. Just having a checklist to assure that vital steps are not overlooked and costly traps are avoided is worth the cost of the program.  Plus they are all on the Tool Kit's  CD-ROM ready to be customized by you with very little typing required.

Selling Aids 

The Tool Kit Selling Aides are divided into seven section: 


Business Profiling Matrix

Perhaps the most important tool in the kit. It is also the least understood element of the entire wealth creating or value building process.  We often are too close to the business to clearly recognize its opportunities just as we are not the most accurate judge of the scope and limits of our own skills and talents.  Once you have developed a clear picture and understanding of you and your company's strengths and weaknesses (areas of opportunity), you can now develop an accurate profile of your ideal acquirer.


Buyer Profiling Matrix

A tool that simplifies the creation of the Ideal Buyer's Profile.  A key element in preserving confidentiality and obtaining premium value for a business begins with identifying your ideal buyer.  The ideal buyer will recognize that "all the right things are wrong" and that they have the skills and resources required to take the business to the next level of prosperity.


Sample Prospectus or Selling Document 

Three sample selling documents ranging from a one page version for the smallest businesses to one with twenty pages for a somewhat complex, larger business.  Knowing how your target buyer thinks and how they approach the acquisition and valuation process is like your having a spy in the enemy's camp.  It's not what they see but rather how they see it.  Every business has its weaknesses or problem issues.  The book explains how and why these factors help you define your best buyer.  The examples and the Business Profiling Matrix will help you  highlight how the "low spots" of your business can be made to represent a part of the exciting opportunity your business represents.


Deal Maker's Road Map and Check List

The selling process must followed verbatim to assure success. Deviations from the process or the taking of short cuts will result in either a lost sale or sale at a diminished value.  Leaving out even a seemingly minor step in the beginning can and usually does lead to bad results.  The Tool Kit's check lists and Road Map let you proceed with confidence to a successful sale.


A Guide to Maintaining Confidentiality

This guide is a critical part of Selling the Business Without Anyone Knowing It's For Sale.  We were able to limit the number of exposures to three or less following the elements of this all important guide.  With this Tool you can learn all you need to know about a candidate before they even know it's your company that's for sale. 


List of Web Sites

A constantly updated listing of the multiple websites that feature businesses for sale (some are free).

Special Bonus

We include a List of Buyers on the CD  FREE

The Sell a Business Tool Kit CD will provide you with a list of scores of Investor Groups currently seeking small and mid-size private companies to acquire or Joint Venture with. 

The latter is often an ideal alternative to an immediate sale. The Investor group provides resources necessary to bring the company to the next level with present ownership providing the industry specific expertise.  Then, after mutually agreed upon goals are met, the company is sold and sale price split according to a predetermined formula.  This type of an arrangement usually proves very lucrative as the missing resources provided by the Investor Group typically increase the Company's valuation dramatically.  The System will also show you how to identify and attract Strategic buyers, this class of buyer pays the highest prices of all.

These books and software will help you

Take Charge of the Value of Your Company and 

What you will receive:


Ready Tools

Aim - Fire Tools

Should you later decide you really want the Special Package's Software and Bonuses 
we will credit what you have paid for the book only to the special price and send you the rest of this special offer.

* When you order a hard copy we send you a download version along with your confirmation.
No need to wait to get started 



The information we have compiled for your benefit has been distilled from what we have learned by orchestrating more than Two Thousand Private Company sales and contains the  Real World, "Ready, Aim, Fire" methodology that is not available anywhere else .  The information is designed to help you, and your team of advisors, enter into the marketplace for private businesses fully prepared to win.  We want you to be able to Maximize the Value of Your Company and, When the Time is Right, Sell your business: 

  • To the buyer most qualified to take your business to the next level, 

  • For the best possible price, 

  • Quickly and quietly and, 

  • Without anyone knowing your business was for sale until after it is sold.

   100% Satisfaction Guarantee.  

This combination of books and software should provide more than promised however, if not, return it for a complete No questions asked refund  and receive a Prompt and Courteous Refund of Your Entire Purchase Price  

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The Software - Business Valuation When Buying or Selling a Private Business - Valuation Monitoring, Successor Identification, Business Valuation Maximizing and Transaction Structuring software




Free Book - The Complete Guide to Selling Your Business for the Most Money - 
a $75.00 Value




Free Software - Sell A Business Tool Kit - Selling Aides - Buyer Profiling Matrix  Forms, Letters, Contracts, Worksheets and Checklists, List of Buyers
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